Despite the fact that declining home prices have been grabbing headlines for several months now, it can be a challenge for any of us to let go of what we had hoped our home would sell for.
It's often the case that, prior to listing their homes, sellers interview a few agents, with a plan to sign on with the one who agrees to list it at the highest price. With the understanding that the listing price is ultimately the decision of the seller, not the real estate agent, I’d like to explain one of the most critical dynamics that impacts the actual sales price of a home.
Whether we are in a buyer’s market or a seller’s market, the same principle applies. The most effective pricing strategy for getting top dollar for a home is to price it competitively. This might not seem to make sense at first, but study after study, as well as my own personal experience, has proven that when a competitively priced home hits the market, it generates an instant buzz. Agents begin calling their prospective buyers and lining up showings to ensure that they don’t miss out on a great buy. Bidding wars can even break out.
Let’s contrast this situation to what happens when a home is priced higher than comparable properties. Neighbors and prospective buyers take one look at the listing sheet, and dismiss it as overpriced. The home sits on the market and sits some more. Eventually “REDUCED PRICE!” signs go up. The market starts to wonder what’s wrong with the house since it hasn’t sold.
Eventually, sellers take it off the market or agree to sell it for a much lower price than they had originally hoped.
In any market, competitively priced homes sell quicker and command a higher selling price than homes that factor high hopes into the pricing equation.
As a real estate professional specializing in the Luxury Market, I diligently track trends as they pertain to the pricing and demand of homes. Want to learn more about how to sell your home quickly and at the best possible price? I’d love to talk with you. Contact me any time at 312.446.7373 or triciafox@gcchicago.com.
Wednesday, April 22, 2009
We Are At the Nordstoms on Michigan Ave. - Check Us Out
Check us out at the Nordstrom Kiosk during mall hours 7 days a week.
Chicago Magazine Link:
Tuesday, April 21, 2009
Thursday, April 16, 2009
Tricia Fox Group Provides North Bridge Mall with Professional Real Estate Services Kiosk
Chicago, March 19, 2009 —
You've come to the North Bridge Mall, having decided you “need” those new trendy shoes at Nordstrom’s, or a piece of fine art from Hilligoss, or a shirt from A/X Armani, complemented by a stunning necklace from C.D. Peacock. And don’t forget the Louis Vuitton bag to carry it all – finally, take a few minutes to find the kids that special toy at the Lego store. Then you deserve a five minute vacation – take a break for a cup of coffee at the Nordstrom Espresso Bar – but what do you see? It looks like A REAL ESTATE OPEN HOUSE. At the kiosk adjacent to the entrance of Nordstrom’s is a full-service mini real estate experience. Buying? Selling? Investing? Want information on first time incentives? Mortgages? You’ve come to the right place.
Enter the unique full-service Tricia Fox Group – headed up by mega agent Tricia Fox, her 20 locally focused professionals have been trained by the best for the best. A group within Keller Williams Gold Coast Realtors, located at 676 N. Michigan Avenue, Tricia and her Group have been servicing the first time buyer, investor and luxury clientele. Her KW Agents sell the Gold Coast, Near North, Millennium Park, Lincoln Park, Bucktown, River North and River West – all the best areas to settle down in livable Chicago!
As Tricia says, “today’s real estate buyers are better informed, but busier than ever. They need professional consultants to assist in the ever-changing, ever-more-complex buying process. It is no longer just – where are you going to live? Will you rent or buy? But also - what really is going on in the real estate market? What trusted professionals can you and your family turn to for the bottom line information on value, locations, first time buyer incentives, recent mortgage changes, investor options and overall best price and choice criteria? After all, this is likely to be one of your largest financial decisions. You need the best!”
Performing in the top ½% of the nation’s fastest-growing chain, the #3 nationally ranked Keller Williams Realty boasts 73,000 agents. The Fox Group offers full service local expertise. Whether you are buying or renting, the group works to make that first or next home a happy and well-informed choice – and a sound financial investment!
Rumor has it that it just may be a buyer’s market in downtown Chicago, but that doesn’t make it less challenging to narrow the search for exactly the right condo, townhome, or single family home in the city. Generally, agents tour with clients after pre-approvals and a detailed selection study. However, to make the process fun, different, easier and more efficient, the Tricia Fox Group created Luxury Home Tours By Limo. Every two weeks, buyers call, then arrange with their Fox Realtor to be picked up at Nordstrom’s or at the Keller Williams Gold Coast office, 676 N. Michigan Avenue, #3010. Having already defined their buying parameters and having been mortgage-approved, clients go with a knowledgeable, professional Fox Group Realtor to visit the condos or homes of their choice – by stretch limo! It’s fun, relaxing, quick - and no need to find a parking space while exploring condos and homes!
And what about sellers? In this market, there is still a need for value-priced inventory. Tricia comments, “You may not get top dollar when you sell, but you will make the difference up on the buy side. We just sold a lovely condo home in 5 days! Sell a little lower, but buy lower still. And with the lowered mortgage rates, you can afford that dream new home now! Looking backwards, 2009 will be the year you wish you had bought.”
Today’s savvy buyers and sellers spend time on the internet researching home ideas, a fairly efficient approach to gathering current information, .Then the process slows to a grind as they attempt to actually view those homes, an often tedious process requiring multiple trips to the city to experience the home tour part of the process. To see all the “best of the best” condos in the Gold Coast, potential buyers are invited to call 312-446-7373 or e-mail triciafox@gcchicago.com to participate in the Luxury Home Tour By Limo Open House at Nordstrom’s or 676 N. Michigan Ave., Suite 3010. A professional real estate counselor will help identify first choices and then arrange for showings Sundays: the next ones are scheduled for: March 29th, April 5th and April 26th. Or just call or stop by the Kiosk at Nordstrom’s for a private one-on-one consultation and we’ll tour you the old fashioned way – Like E.F. Hutton, we work with clients one at a time. Your criteria, your values, your needs, your budget – all create the framework from which we assist you in making the right selections.
“While others may be discouraged about the housing market,” says Ms. Fox, “we actively seek buyers and sellers and help them streamline the home search process in a new and creative way. We find the first-time buyer, the investor opportunities and luxury home markets in Chicago to be alive, well and thriving. In fact, in our local market niche, we just turned in our second best year with sales totaling $70 million.” This is the time to buy and inventory is needed to sell! Low interest rates translate into less monthly payments, high inventory means more choices for a home, government incentives provide a helping hand, and motivated sellers guarantee a good deal with good value – with the assistance of qualified Fox real estate professionals!
In fact, we offer a guarantee of professional service in our well-tested MISSION STATEMENT.
My Professional Promise to You, My Client: I PROMISE….
To provide my clients with a solid business proposition!
To represent my clients’ best interest in every transaction!
To customize my interactions to meet the clients’ needs!
To listen to my clients and to keep every confidence!
To respect my clients’ time!
We appreciate the opportunity to help you find the right home.
We will exceed all expectations to earn your trust.
Contact: Tricia Fox 312 446-7373 triciafox@gcchicago.com www.goldcoastresidences.com
You've come to the North Bridge Mall, having decided you “need” those new trendy shoes at Nordstrom’s, or a piece of fine art from Hilligoss, or a shirt from A/X Armani, complemented by a stunning necklace from C.D. Peacock. And don’t forget the Louis Vuitton bag to carry it all – finally, take a few minutes to find the kids that special toy at the Lego store. Then you deserve a five minute vacation – take a break for a cup of coffee at the Nordstrom Espresso Bar – but what do you see? It looks like A REAL ESTATE OPEN HOUSE. At the kiosk adjacent to the entrance of Nordstrom’s is a full-service mini real estate experience. Buying? Selling? Investing? Want information on first time incentives? Mortgages? You’ve come to the right place.
Enter the unique full-service Tricia Fox Group – headed up by mega agent Tricia Fox, her 20 locally focused professionals have been trained by the best for the best. A group within Keller Williams Gold Coast Realtors, located at 676 N. Michigan Avenue, Tricia and her Group have been servicing the first time buyer, investor and luxury clientele. Her KW Agents sell the Gold Coast, Near North, Millennium Park, Lincoln Park, Bucktown, River North and River West – all the best areas to settle down in livable Chicago!
As Tricia says, “today’s real estate buyers are better informed, but busier than ever. They need professional consultants to assist in the ever-changing, ever-more-complex buying process. It is no longer just – where are you going to live? Will you rent or buy? But also - what really is going on in the real estate market? What trusted professionals can you and your family turn to for the bottom line information on value, locations, first time buyer incentives, recent mortgage changes, investor options and overall best price and choice criteria? After all, this is likely to be one of your largest financial decisions. You need the best!”
Performing in the top ½% of the nation’s fastest-growing chain, the #3 nationally ranked Keller Williams Realty boasts 73,000 agents. The Fox Group offers full service local expertise. Whether you are buying or renting, the group works to make that first or next home a happy and well-informed choice – and a sound financial investment!
Rumor has it that it just may be a buyer’s market in downtown Chicago, but that doesn’t make it less challenging to narrow the search for exactly the right condo, townhome, or single family home in the city. Generally, agents tour with clients after pre-approvals and a detailed selection study. However, to make the process fun, different, easier and more efficient, the Tricia Fox Group created Luxury Home Tours By Limo. Every two weeks, buyers call, then arrange with their Fox Realtor to be picked up at Nordstrom’s or at the Keller Williams Gold Coast office, 676 N. Michigan Avenue, #3010. Having already defined their buying parameters and having been mortgage-approved, clients go with a knowledgeable, professional Fox Group Realtor to visit the condos or homes of their choice – by stretch limo! It’s fun, relaxing, quick - and no need to find a parking space while exploring condos and homes!
And what about sellers? In this market, there is still a need for value-priced inventory. Tricia comments, “You may not get top dollar when you sell, but you will make the difference up on the buy side. We just sold a lovely condo home in 5 days! Sell a little lower, but buy lower still. And with the lowered mortgage rates, you can afford that dream new home now! Looking backwards, 2009 will be the year you wish you had bought.”
Today’s savvy buyers and sellers spend time on the internet researching home ideas, a fairly efficient approach to gathering current information, .Then the process slows to a grind as they attempt to actually view those homes, an often tedious process requiring multiple trips to the city to experience the home tour part of the process. To see all the “best of the best” condos in the Gold Coast, potential buyers are invited to call 312-446-7373 or e-mail triciafox@gcchicago.com to participate in the Luxury Home Tour By Limo Open House at Nordstrom’s or 676 N. Michigan Ave., Suite 3010. A professional real estate counselor will help identify first choices and then arrange for showings Sundays: the next ones are scheduled for: March 29th, April 5th and April 26th. Or just call or stop by the Kiosk at Nordstrom’s for a private one-on-one consultation and we’ll tour you the old fashioned way – Like E.F. Hutton, we work with clients one at a time. Your criteria, your values, your needs, your budget – all create the framework from which we assist you in making the right selections.
“While others may be discouraged about the housing market,” says Ms. Fox, “we actively seek buyers and sellers and help them streamline the home search process in a new and creative way. We find the first-time buyer, the investor opportunities and luxury home markets in Chicago to be alive, well and thriving. In fact, in our local market niche, we just turned in our second best year with sales totaling $70 million.” This is the time to buy and inventory is needed to sell! Low interest rates translate into less monthly payments, high inventory means more choices for a home, government incentives provide a helping hand, and motivated sellers guarantee a good deal with good value – with the assistance of qualified Fox real estate professionals!
In fact, we offer a guarantee of professional service in our well-tested MISSION STATEMENT.
My Professional Promise to You, My Client: I PROMISE….
To provide my clients with a solid business proposition!
To represent my clients’ best interest in every transaction!
To customize my interactions to meet the clients’ needs!
To listen to my clients and to keep every confidence!
To respect my clients’ time!
We appreciate the opportunity to help you find the right home.
We will exceed all expectations to earn your trust.
Contact: Tricia Fox 312 446-7373 triciafox@gcchicago.com www.goldcoastresidences.com
Friday, April 3, 2009
Our Chicago Real Estate Listings
This is a slideshow of all of the Tricia Fox Group's public real estate listings!
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