Keller Williams Named #1 Most Recognized National Franchise in America

With real estate agents being independent contractors and fiercely loyal to their respective brand the vote quickly garnished huge attention. It went viral through various social media networks, blogs and emails encouraging agents to vote.

In the end an astonishing 11,355 agents voted, casting just over 390,000 votes for 33 different real estate franchise brands making this — according to knowledge — the largest survey of its kind in the industry. The survey required real estate professionals to vote for a franchise on a scale from 0 – 5; starting from “Never heard of the brand” all the way up to “Excellent brand.” The brand’s scores in all categories were taken into consideration to determine the overall rankings. In the end there was a significant difference in the vote count between most of the top 10, thereby solidifying the placement of the brands.

Although another survey can produce different results and rankings, we are confident that this is a very good reflection of the real estate brokerage industry’s current opinion and awareness of the franchise brands that serve them.

The Top 10 real estate franchises, most recognized by the real estate industry as quality national brands are:


Keller Williams Realty
Coldwell Banker Real Estate
RE/MAX International
Century 21 Real Estate
Prudential Real Estate
Sotheby’s International Realty
EXIT Realty
ERA Real Estate
Weichert Real Estate Affiliates
Better Homes & Gardens Real Estate

The franchises that made it to the Top 5 were to be expected and are also the five largest real estate franchises in the country. The Top 5 also comfortably attracted more votes than the second five on the list, strongly pointing to the industry’s own internal belief that these are the top five franchise brands that agents would like to work for.

Keller Williams Realty’s surprising #1 ranking was most likely due to the strong, above average online and social media presence of their agents and the fact that during 2009 KW surpassed RE/MAX in agent count according to a widely published REAL Trends survey..

The 103-year old Coldwell Banker franchise has been the beneficiary of many NRT, Inc. acquisitions that have allowed the brand to remain at the forefront of many agents in a positive way. RE/MAX with their powerful consumer portal has also enjoyed the highest profile on national television of all the brands, thereby probably contributing to their high ranking.

Reasons To Sell Your Home During The Holidays

12 DAYS OF CHRISTMAS MEANS 12 TERRIFIC REASONS TO SELL YOUR HOME DURING THE HOLIDAYS!!! OR… 8 DAYS OF CHANNUKAH PROVIDE 8 REASONS TO SELL YOUR HOME DURING THE HOLIDAYS!!!

READ OUR IDEAS HERE
1. People LOOKING NOW are great buyers – they are more focused if they are looking now!!
2. Less inventory while others gear down means less competition for your home now!
3. Lots of people wait until January so why should you? Be first and Be done!
4. Houses show beautifully when decorated for the Holidays!
5. Emotional holiday buyers want your beautiful home and are more likely to pay your price!
6. Some buyers have time off work and can look now!
7. Some people must buy before the end of the year for tax - or other - reasons!
8. January is new jobs month. Catch those transferees now!
9. You can schedule around your family needs during the holidays and buyers will understand.
10. If you sell now, you can delay closing or extended occupancy until early next year!
11. If you sell now, you will be ready to buy right away with a non-contingent offer! Sell high and buy low!
12. And isn’t that the best reason to have a HAPPY HOLIDAY!??

From our family at Keller Williams Gold Coast to Yours, May we Wish you a
HAPPY HOLIDAY AND A GLORIOUS NEW YEAR!

Tricia Fox Group Sells Chicago

Look for the Tricia Fox Group advertisement appearing in the January issue of Chicago Social!

First Time Buyer Event at the New Park Monroe

Thursday December 3rd, Park Monroe, the Tricia Fox Group of KW Luxury Homes and Guarantee Mortgage are hosting a First Time Buyer event at the newly opened Park Monroe Penthouse Room at 65 East Monroe from 5-7:30. Guests will enjoy cocktails and appetizers and a real estate discussion followed by a tour of several hand-picked Developer Units The new condominium project offers spectacular views and unique roof top amenities, perched high above the 55 East Monroe office building.

Tricia Fox states, "This is a unique opportunity to talk real estate and view the New Park Monroe. Andrew Surma from Guarantee Mortgage will discuss first time or repeat buyer incentives and the current market conditions. 2009 has produced the Tricia Fox Group's second best year in real estate sales. Interestingly, our group results mirror the Gold Coast area stats - most of our sales were either Luxury Category over $1.2m or First Time Buyer category, under $500k. Tax incentives, lower interest rates and good old-fashioned great pricing favor the latter New Buyer Category. Why the surge in executive luxury sales? An educated guess is our buyers seem to want a nice place to live and enjoy and are moving away from the financial corrections of 2008."

The next Fox Group informational seminar will be on December 16th at 5:30 at the new Trump International Condominiums. The Fox Group has sold in excess of $42m at Trump this year. There will be informative discussions from financial industry expert Justin Cozart and Realtor Tricia Fox relevant to the luxury market place, followed by holiday wine and appetizers and a tour of available Trump Residences. Justin Cozart states, "2009 is the year to get a great deal in real estate, from negotiated prices of inventory to outstanding interest rates".

Interested parties for either event can RSVP to attend by contacting marygeorge@triciafoxgroup.com or call 312-981-5361.