Tuesday, February 22, 2005

THE TRICIA FOX TEAM - MARKETING STRATEGY

Marketing Your Home

Some agents list. We market. In the last three years, we have closed in excess of
$180 million in sales, all in the Gold Coast, Lincoln Park, and River North areas of Chicago. How do we do it? How are we different?

1. STAGING & PRICING

The BIG THREE in real estate are well known:

PRICE, CONDITION, LOCATION
Price: You pick the price, we give you the comps. If it isn’t sold in an agreed on time (say 45 days) we renegotiate price.
Condition: We suggest ideas for helpful showing techniques. You decide how you can live in the home comfortably while we show it effectively.
Location: You are in Lincoln Park. Who wouldn’t want to be there? But, location also means your floor height, view, distance from elevator, noise factors, etc. Be realistic and assess if your location in your building is affecting your pricing strategy!


2. COLOR BROCHURES
We provide color hand-outs within 24 hours. We produce them ourselves so that we can constantly improve and update them.


3. MLS
You will be on the MLS and related sites in one business day.


4. WEBSITES WITH VIRTUAL TOURS AND PICTURES
Realtor.com, Triciafoxteam.com, KW.com
Our busiest site is Realtor.com and our team has bought placement here! If you click on this site, you will go directly to one of our showcase listings and then can access all of our listings! The other sites have good usage also. We refer people directly so they can share the home they’re thinking of buying. Great for helping people decide on their new home!


5. OPEN HOUSE PROGRAM
As allowed by condo boards, we provide consistent exposure.


6. E-MAIL, FAX AND VOICE BROADCAST
We are able to stay in touch with prospects and reach prospective prospects efficiently. This allows us to update people interested in your property.




TRACK SHOWING/COLLECT FEEDBACKS/SELLER UPDATES
We will track interest and provide you with feedback weekly.


8. TARGET MARKETING- Direct Mail, Flyers
We believe in direct mail marketing. Your property will be featured until it is sold. Sample pieces are provided for you.


9. BROKER OPEN INVITATIONS
Tuesdays, we will host an open house for brokers to view your property.


10. BEST SALES AGENTS IN CHICAGO!
We know the structured sales call. We know when to listen! We know a feature and a benefit. We go for the close, early and often. We perform with enthusiasm, humor, credibility, from pre-learned knowledge of the market and market conditions.


11. AVAILABILITY FOR SHOWINGS
This is critical as many last minute showings are qualified, quick buyers. Your commitment is to have the home available and ours is to show it. We say “YES!” to every showing request and work out the details later. Agents love working with us! You would be surprised how many agents are difficult in matching up schedules for showings. Our team approach is right on target!


Thank you. We appreciate the opportunity to sell your home.


Sincerely,



Tricia Fox
The Tricia Fox Team
P.S. We LOVE REFERRALS!! Thank you in advance.

_________________________________
$180+ million in sales in the last three years!
SUCCESS INTEGRITY ENTHUSIASM



Comparative Marketing Analysis:

Property Address: 21 E. Huron

Listing/Sale History up-to-date for ‘04 Units up to the 15th floor:

Unit # List Price Sale Price Off Market MT Beds Baths

Pending
1204 $892,500 N/A 10/28/03 492 2 2.1

Cancelled
804 $872,500 N/A 04/22/04 858 2 2.1
904 $877,500 N/A 04/22/04 677 2 2.1
1104 $887,500 N/A 04/22/04 853 2 2.1

Active: N/A
Closed: N/A

These prices do not include parking so add $45,000.

Suggested List Price*: $950,000 with parking
*We may only suggest a price, but you set the listing price!

2 comments:

  1. Hello T Fox, I found your post THE TRICIA FOX TEAM - MARKETING STRATEGY searching for information on sell homes. It came up in the search engines when I was looking for sell homes. Not quite a match but I thought I would let you know I found you, Thanks.

    ReplyDelete
  2. Has anyone done a short sale in Real estate? Let me know what the lenders are looking for. Anyway thanks for this great post.

    Click here for : Homes In Miami For Sale

    ReplyDelete