Keller Williams Ranked 1st Among Home Buyers

Daily Real Estate News | July 31, 2009 | Share Buyers, Sellers Rank Real Estate Companies
Coldwell Banker scored highest on the customer-service rankings among home sellers, and Keller Williams ranked first among home buyers in the annual J.D Power and Associates 2009 Home Buyer/Seller study.

The study measures customer satisfaction with the largest national real estate companies. The most significant factor is the buyer/seller experience with the practitioner. Other factors include overall experience with the office and satisfaction with special services offered, like referrals to inspectors and lawyers. Home sellers also rate marketing.

The 2009 Home Buyer/Seller Study includes more than 3,100 evaluations from 2,801 respondents who bought or sold a home between April 2007 and June 2008.

Among the related findings: Home sellers report that, on average, 3.2 open houses were conducted for their property in 2009, compared with 4.5 in 2008. Approximately 64 percent of home sellers used a Web site listing to market their home in 2009, up from 61 percent in 2008.
Here are the home buyer rankings on a 1,000-point scale. (The home buyer average score was 791.) Keller Williams, 806 Coldwell Banker, 801 RE/MAX, 798 Century 21, 795 Prudential, 781 ERA, 744 GMAC, 731
Here are the home seller rankings on a 1,000-point scale. (The home seller average score was 786.) Coldwell Banker, 815 Keller Williams, 801 RE/MAX, 784 Century 21, 770 Prudential, 753
(NOTE: ERA and GMAC were included in the study but not ranked due to a small sample size.)

Source: J.D. Power and Associates (07/30/2009)