Monday, August 24, 2009

Luxury Home Tour by Trolley

For Release

Contact: Tricia Fox (312) 446-7373
triciafox@gcchicago.com

Luxury Home Tour by Trolley
Eases Logistics for Buyers and Sellers

Chicago, August 23, 2009. All aboard! Sunday, August 23rd marked the first Luxury Home Tour by Trolley, a new marketing effort by the Tricia Fox Group of Keller Williams Luxury Homes. Prospective buyers come by the Keller Williams Gold Coast office, 676 N. Michigan Avenue, and – off they go with knowledgeable professional Realtors to tour the condos or homes on the tour. This week the lucky participants visited: #3605 at 100 E. Huron, a 2880 sf 3BR/3BA at Chicago Place at 700 N. Michigan Avenue; then #2904 at 530 N. Lake Shore, a penthouse 2000 sf 3BR/3BA, then a New York Style Duplex overlooking the Millennium Park in the Cultural Mile at 310 S. Michigan, also a 3BR/4BA – and, finally, several new homes in the brand new Trump Chicago! Prices ranged from $995 to over $2.6m. Participants’ comments included, “Great use of our time!” “We learned a lot, saw even more, and enjoyed the company and treats”!

“This is a fun and informative way to see a lot of options in a short amount of time and allows us to discuss real estate here in the Gold Coast,” says Tricia Fox, President, Tricia Fox Ltd. “I believe that this is the year to buy in Chicago. Great inventory, motivated sellers, low interest rates and government incentives all combine to make this the year to buy!”

To jump on board to see all the “best of the best” condos in the Gold Coast, potential buyers are invited to text or call 312-446-7373 or e-mail triciafox@gcchicago.com.

“While others may be discouraged about the housing market,” says Ms. Fox, “we find the Luxury Home Market in Chicago to be alive and well and thriving. In fact, in our Gold Coast market niche, The Tricia Fox Group recently turned in a stellar 2008 year with sales totaling $70 million, their second best year ever. This year the Group has already sold and listed properties valuing over $40mm in Trump Chicago alone. And the group is bullish on the remainder of the year!” All aboard!!

Monday, August 3, 2009

Keller Williams Ranked 1st Among Home Buyers

Daily Real Estate News | July 31, 2009 | Share Buyers, Sellers Rank Real Estate Companies
Coldwell Banker scored highest on the customer-service rankings among home sellers, and Keller Williams ranked first among home buyers in the annual J.D Power and Associates 2009 Home Buyer/Seller study.

The study measures customer satisfaction with the largest national real estate companies. The most significant factor is the buyer/seller experience with the practitioner. Other factors include overall experience with the office and satisfaction with special services offered, like referrals to inspectors and lawyers. Home sellers also rate marketing.

The 2009 Home Buyer/Seller Study includes more than 3,100 evaluations from 2,801 respondents who bought or sold a home between April 2007 and June 2008.

Among the related findings: Home sellers report that, on average, 3.2 open houses were conducted for their property in 2009, compared with 4.5 in 2008. Approximately 64 percent of home sellers used a Web site listing to market their home in 2009, up from 61 percent in 2008.
Here are the home buyer rankings on a 1,000-point scale. (The home buyer average score was 791.) Keller Williams, 806 Coldwell Banker, 801 RE/MAX, 798 Century 21, 795 Prudential, 781 ERA, 744 GMAC, 731
Here are the home seller rankings on a 1,000-point scale. (The home seller average score was 786.) Coldwell Banker, 815 Keller Williams, 801 RE/MAX, 784 Century 21, 770 Prudential, 753
(NOTE: ERA and GMAC were included in the study but not ranked due to a small sample size.)

Source: J.D. Power and Associates (07/30/2009)

Wednesday, July 29, 2009

Quote of the Day

“We’ve found the bottom.”
Mark Fleming, chief economist for First American CoreLogic, a data firm.
Nytimes.com

Recovery Signs in Housing Market Stir Some Hope

After a plunge lasting three years, houses have finally become cheap enough to lure buyers. That, in turn, is stabilizing prices, generating hope that the real estate market is beginning to recover.

Kirit Shah, his wife, Jayshri, and son, Parth, are decorating their house in Royal Palm Beach, Fla.

Eight cities, including Chicago, Cleveland, Denver and San Francisco, showed price increases in May, up from four in April and one in March, according to data released Tuesday. Two other cities, Charlotte, N.C., and New York, were flat.

For the first time since early 2007, a composite index of 20 major cities was virtually flat, instead of down.

“We’ve found the bottom,” said Mark Fleming, chief economist for First American CoreLogic, a data firm.

The release of the surprisingly strong Case-Shiller Price Index, compiled by Standard & Poor’s, followed earlier reports that sales of existing homes rose last month for the third consecutive time, while sales of new homes rose in June by the largest percentage in eight years.

All of these improvements are tentative, and come after a relentless decline that knocked more than half the value off houses in the worst-hit cities.

Some skeptics say they believe the market is merely pausing before it resumes falling and that much of the life in the market is coming from speculators. Even the most enthusiastic analysts acknowledge that rising unemployment, another leap in foreclosures or a significant jump in interest rates could snuff out progress.

Still, hope is growing in some quarters that the worst has passed.

“Recession is over, economy is recovering — let’s look forward and stop the backward-looking focus,” John E. Silvia, the Wells Fargo chief economist, wrote Tuesday in a research note.

Kirit Shah decided to look forward a few weeks ago. A retired forensic chemist for the New York Police Department, he closed on a house in Royal Palm Beach, Fla.

Mr. Shah was not dissuaded when the salesman at K. Hovnanian Homes told him the five-bedroom place had been empty since it was finished three years ago. “It was waiting for me,” said Mr. Shah, 64. “I’m on a lakefront. I never dreamed I would be on a lakefront. I’m within walking distance of a swimming pool.”

But the thing he likes best is this: he paid $260,000 for the five-bedroom house, half of what that model was fetching during the boom. “An excellent deal,” he said. “Plus I got a good rate on my mortgage, under 5 percent.”

Turning markets are full of uncertainty. If Mr. Shah was one reason new home sales were up 11 percent in June from May, it is unclear just how many others like him are out there.

Brad Hunter, chief economist for Metrostudy, a research firm, said the new home numbers appeared to illustrate less a return of buyers like Mr. Shah and more a resurgence of investors and speculators. Metrostudy’s own data showed that the number of buyers during the second quarter who actually moved into their new house declined 2.6 percent.

“Investors are turning right around and putting the houses on the market for sale or for rent,” Mr. Hunter said. “What appears to have been an absorption of excess inventory can be just a changing of ownership of that inventory.”

The good news in the Case-Shiller index, the most widely watched source of price information about the housing market, is equally provisionary. Tracking only large urban areas, the monthly index does not represent the country as a whole.

The Case-Shiller figures released Tuesday showed May prices were down 17.1 compared with May 2008. As bad as that may sound, it was the fourth consecutive month that price declines slowed — a step in the right direction, but perhaps not cause for widespread celebration.

More attention was focused on the news that, when May was compared with April, the price index for 20 major cities showed a half-percent gain. It was the first month-over-month increase in the index in 34 months.

“It is very possible that years from now we will say that April 2009 was the trough in home prices,” said Maureen Maitland, vice president for index services at Standard & Poor’s.

When the numbers were adjusted for seasonal factors, however — the usual way housing figures are presented — the slight gain disappeared and the index was essentially flat. Half of the cities showed continued declines.

One reason the market is perking up in some places, real estate agents say, is the encouragement offered by such measures as the first time buyer’s tax credit of $8,000.

All the more reason, said the National Association of Realtors, to not only extend the credit but expand it. The association is lobbying for the current credit, which expires in December, to be replaced with a $15,000 credit for all buyers.

“This is a relatively low-cost way to keep the housing market moving forward,” said Paul Bishop, the association’s managing director of research.

Another reason for the market’s resurgence is the prevalence of foreclosures, which make up about a third of all existing home sales. In some troubled regions, agents say they cannot remember the last transaction that did not involve a bank disposing of a property.

These communities are not yet showing any improvement in prices. Las Vegas was the worst-performing city in the May Case-Shiller index, falling 2.6 percent. Prices have fallen there by a third in the last year.

“The mom and pop that work at the Hilton can now afford a home here again,” said Justin Pechonis, a Las Vegas real estate agent. “Las Vegas is a great place to buy now.” But not from him. Sickened by seeing so many clients foreclosed on, he is getting out of the business. He now drives a taxi.

All this uncertainty breeds a hesitancy that seems to show up in nearly every sale, especially at the higher end of the market. When Margot and Pascal Lalonde decided in April to sell their two-bedroom condominium in the North End of Boston, they methodically quizzed six experienced agents about a good price.

List it for under $500,000 unless you want to be here for months, said one agent. Two others said they should demand $675,000. The other three were in between.

“In a market with so few sales, no one knows what to do,” said Ms. Lalonde, a consultant.

After 80 days on the market and two small price reductions, the condo is now under contract for $550,000. The buyers examined the apartment six times. The Lalondes, who are moving to Short Hills, N.J., expect to be no less careful when they buy.

Published: July 28, 2009
Nytimes.com

Tuesday, June 2, 2009

TRUMP IS FOR SALE…. RESALES ARE A BARGAIN…THE TIME TO BUY IS NOW…..

I have personally sold over $40m in real estate at Trump and just recently purchased an in-town for myself. There are terrific under-market deals right now as some early buyers are unable to close and are willing to let their preferred first-buyer interests go at a loss to them. This resale opportunity at up to 40% off current Developer Prices will only last until the current sales close out or revert to the Developer. WE expect this window of opportunity to last only through July or perhaps August.

The building has terrific views, a 23,000 sf spa, hotel services, concierge, private owned parking, and a walking location to the Theatre District, Michigan Avenue, and dozens of restaurants. The newly enhanced river walk also adds to the appeal. But, mostly, this is one new building which actually did get built and has changed Chicago’s skyline.

Monday, June 1, 2009

MORTGAGES: WHAT IS UP??

This report by Chris Covalle is a terrific summary of the volatility of the mortgage rates this past week. Still a great deal, but watch carefully for the right time to sign up! Tricia

Hi everyone,

I just wanted to get a quick note out regarding the extreme rate volatility which has occurred from last Wednesday thru today. Last Wednesday marked the single worst day in mortgage pricing since last October. Rates have tried to drive lower a little since then, but overall have continued to increase. Here is the basic message clients should be hearing:

1) Mortgage Pricing is tied to a bond instrument which is traded daily, just like stocks are and thus can change pricing every day, and oftentimes, more than once in the same day.

2) Rates remained low for a long period of time as investors preferred the returns on these longer maturity instruments more than the returns they could realize elsewhere-stock market, etc. Thus the government did not need to offer a particularly high yield (return) on these bonds, thus keeping the prices up due to the high demand for them.

3) Now, however, to try and continue financing all of the current government initiatives, the government has flooded the market w/ a large supply of these long term instruments. Unfortunately for mortgage rates, investors currently have more confidence in the stock market and other investment areas to deliver a higher rate of return on their investments. As a consequence, we have seen prices on the instruments tied to mortgage pricing fall as the government attempts to offer a higher yield (return) in an effort to drive more demand.

The key in the next couple of days will be how much demand bounces back and stabilizes mortgage pricing.

Please advise if anyone has any other questions on how to relay this info to clients. Here is where we are right now: